Monday, February 20, 2012

24 Hours of Las Vegas Press Release

24 Hours of Las Vegas Announcement

After nearly a year and a half of stasis, the 24 Hour Enterprises (24HE) endurance-performance art duo of "Special K" and "b1-66er" have decided to once again push the limits of reasonable behavior with their newest project: "24 Hours of Las Vegas" (24HOLV). Beginning at roughly noon PST (20:00 GMT) on Saturday, February 25, the twosome will either be gambling or riding the Las Vegas Deuce for 24 consecutive hours. In a new wrinkle -and unlike previous 24HE events- the active repository for this event will be Twitter, using the hashtag #24HOLV.

In February of 2006, 24HE was born with the intent of watching 24 hours of consecutive television, randomly changing the channel every 15 minutes. The surprisingly huge success of 24 Hours of TV (24HOTV) -especially given that the fundamental idea was based on nothing more than raw stupidity- encouraged the duo of Special K and b1-66er to move forward with other 24HE events. For an encore the twosome did 24HOTV 2 and then lept ahead with "The Entirety of the Planet of the Apes" -- a super-marathon of 48 hours where the totality of Ultimate Planet of the Apes DVD Collection was viewed. In 2010, 24HE moved off the sofa and onto mass transit for a complete day with 24 Hours of Staten Island Ferry.

Las Vegas, The 24 Hour Way
On the surface, 24HOLV may seem like a ideologically cheap and intellectually sophomoric concept -- only because it is. But digging deeper into the concept brings out the subtle wrinkles that will allow you to abhor it even more.

b1-66er puts it this way, "I don't typically watch television, so 24 Hours of TV has always felt like watching a car accident ... You want to take your eyes off it, but you can't ... And a bigger problem problem for me, the viewer, is I feel as though I'm actually in the car that's wrecking. 24 Hours of Staten Island Ferry was liberating, not only because I got to get up and move around, but also because there were quite a few more hot chicks -not to mention transit zombies- than a normal 24HE event."

 Special K views it somewhat differently. "I love mass transit. I love Las Vegas. Mass Transit in Las Vegas? That's a no-brainer" (a category for which the K is especially well-qualified).  Mr. K continues, "Lots of people pull all-nighters in Vegas, but it's nearly always for senseless hedonism and debauchery, no one ever does it specifically with misguided intent for posterity." Borrowing from "Videodrome," he adds, "24HE beats others who are technically just as clueless solely because we have a philosophy."

The Ticket, the Coin Flip and the Underlying Goal
In a city known for its come-ons, one of the least talked about deals is a ride on the Deuce -the double decker bus running the length of the Las Vegas "Strip," connecting Mandalay Bay Resort to Downtown Las Vegas. $7 gives you a 24 hour pass -- when the duo buys theirs this coming Saturday, 24HOLV officially starts. (Do note that Special K is quick to point out that in mathematical terms the Deuce is infinitely more expensive than the Staten Island Ferry, which is free.)

With a nod to the random nature of the original 24HOTV, a coin will be flipped every 20 minutes deciding nothing more than whether or not to stay on the bus. If the pair is "flipped off," they will go to the nearest casino, gamble until they win and then get back on the bus.

Using his degree in Applied Mathematics as a backstop, b1-66er puts it this way, "We don't have to win a lot, just a little. And really, you can martingale your way out of just about anything." Stealing from Citizen Kane he adds, "Winning isn't hard, if all you want to do is win a little."

Special K, however, expresses doubt. "I don't want to lose my ass on this," adding with a mumble, "believe me, I have more than a little ass to lose."

 b1-66er lays out the bigger plan. "In the 1950s sense, Vegas is all about the wise guys and the suckers. Insiders always have a line, outsiders are always trying to find it. I live in Vegas -- if I can't find the line, no one can." In complete bravado, he continues, crowing, "at the end of 24HOLV, I have every intention to have more money in my pocket than when I started ... and you better believe I'm not stopping at the ATM, nor committing a crime for money, to get more. For Saturday breakfast, we're going to have pancakes at Du-par's in the Golden Gate ... I have some promotional play-til-you-lose chips that I can use on the dice table -with no money out of my pocket- and that will be our starting stake for 24HOLV."

Special K adds with only a minor amount of hesitation, "I'm not sure what b1-66er means, but I'm sure he's right."

Twitter to the Front, Blogger to the Back
Special K talks 24HE communication philosophy. "Mobile phones are so powerful -and we're going to be running around so much- that we simply can't justify using anything else for 24HOLV. Twitter is far better suited to the mobile environment -- we'll just back the whole event off to the Web on when we're done." Showing where his true morals lie, Special K adds, "I'll beg for a power outlet from an $80 hooker before I schlep a laptop and a bag of batteries up and down the Strip a dozen times."

As Always, Watch or Join In
24HOLV will start on or around noon this Saturday, February 25 and run 24 hours.  On Twitter you can search for the hash tag #24HOLV, as well as following
 Special K @24HoTVS and b1-66er @24HoTVb. If you happen to be in Las Vegas and would like to partake in any portion of the event, you are certainly welcome. Call Lou Kije on 1-512-RUBY-RED (24 hours, of course) and leave a detailed message, Polterzeitgeist personnel will get back to you.


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